Strategic action plan

Changing The Industry One Event at a Time with a Strategic Action Plan

In order to truly make an impact you first have to adapt and make a change. With over half a decade of experience in the special events industry, things were going well for me, but sometimes that just isn’t good enough.

My name is Raymond Ramsay and I’m the president and CEO of Raymond Ramsay & Associates. I have been working in the special event industry for nearly 50 years and have helped to put together strategic action plans for well over 10,000 successful events. I’ve worked with the best in the industry and learned a lot. My company has won prestigious awards and helped plan and achieve Guinness World Records on behalf of our clients. However this litany of accolades have only been heaped upon us in the past 5 years, and even this was after I was persuaded to put our name forward for such recognition by some of my team. Sometimes we all need a little push and even after so long in the industry I have never been prouder than I am of what we’re still achieving today.

This blog is a toolkit, you can choose which of the tools therein to employ to tighten up or improve certain aspects of your own business. I’m not going to tell you what to do or that you’re doing anything wrong, I’m just going to introduce practices, ideas, and stories from my own experience and what I learned from them. I want to expose you to the foundations and founders of this industry and how it has evolved. We’ll discuss the individuals and companies that are making a difference in the industry today and what they are doing to make that happen. I’ll tell you all about how I took a card table, rental generator, an abandoned building and $150 and built the largest full-service destination management company in the Southeastern United States. I will tell you stories of past events and the ins and outs of how they were organized, the trials and tribulations and the lessons learned.

We will not be seeking advertising revenue or sponsorship and so you can be assured that all the content provided will be of worth and value to you. We want this to be a forum and hub that will help make us all better by pushing us all upwards. If you have any specific topics or questions you’d like us to cover then drop me an email, we want to create conversation. If you want to be kept in the loop when new content is dropped then click here to subscribe.

Thank you for joining us on this exciting new journey. We can’t wait to get started.


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